Why your email shouldn't be public (even if you want business deals)

Every creator hits the same wall eventually: you want to be reachable for brand deals and collabs, but the moment you post your email publicly, it stops being a business inbox and starts being a spam magnet.

That's the tradeoff creators have quietly accepted for years — visibility in exchange for exposure. Post your email, get discovered, also get scraped, added to cold-outreach lists, and occasionally impersonated by someone using your public info to look legitimate.

It doesn't have to be a tradeoff. The fix isn't hiding your contact info — it's controlling who gets it.

That's the whole idea behind Threshold: your socials stay public exactly like they are now, but anything more sensitive — email, business contact — sits behind a request. Someone has to ask, you see who they are — a real, signed-in account, not an anonymous stranger — and you decide. Say yes to the brand that reached out properly. Say no to the rest. And if a "yes" ever turns out to be a mistake, you can take it back — something a public email address never lets you do.

You don't lose reachability. You gain control over who gets to reach you.